When You Book a Client, But They're Not Really "On Board"

Virtual Chapter Meeting Replays
Client problems do not begin the moment a client pushes back, misses a deadline, questions the process, or asks for something outside the scope. They being much earlier, when the designer has not clearly established the rules of engagement--how the process works, what decisions the client will need to make, and what the designer needs from them to do great work.

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In this practical webinar, designers will learn how to use onboarding as a trust-building tool, not just an administrative checklist as well as how to set expectations earlier, explain their process more clearly, and create client-facing language that helps good clients become easier to lead.

Attendees will learn:

  • Why "bad client behavior" is often trained unintentionally during the sales and onboarding process.
  • How a designer's website can start building trust before the consult.
  • How to clarify the designer's job, the client's job, scope, timeline, budget, and decision expectations.
  • How to reinforce expectations throughout the onboarding and design process.
  • How stronger onboarding leads to calmer projects, cleaner boundaries, faster approvals, and more confident clients.