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BLOG > 2025 > Buy Better, Live With It Forever

Buy Better, Live With It Forever

Founded in Winnipeg, EQ3 champions quality over fast furniture, creating timeless, non-disposable designs through Canadian craftsmanship and sustainable, made-to-order production.
9 Oct 2025
2025

Established in 2001 in Winnipeg, Canada, EQ3 was born in opposition to the growing trend of fast furniture. By maintaining autonomy over each phase of production, they keep their costs fair and their prices honest without sacrificing quality. Combining the best in Canadian manufacturing with innovative processes, they are focused on a mission of creating timeless designs that are inherently non-disposable.

Their optimism is rooted in a drive for a better future--an insistence on continual improvement for EQ3 and their community. Designing in-house to extend the lifespan of every product, building close to market to reduce our carbon footprint, and limiting waste by adopting a made-to-order model.

Discover timeless collections, with obsessive quality and unparalleled comfort.

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