From Invisible to In-Demand: How One Designer Rebranded, Raised Her Rates, and Doubled Her Income

When Emma first started her design business, she poured her heart into every project but rarely saw the payoff she imagined. She was busy, but clients often wanted "champagne looks" on a beer budget. She worked 7 days a week, but her bank account struggled.

Everything shifted when Emma started business coaching with Nancy Quinn of Profit Insiders Coaching. Once she revamped her brand to genuinely reflect her style, set prices that matched her expertise, and got comfortable saying no to projects that weren't a fit, the right clients - who valued her and her work - started showing up.

A year later, Emma wasn't invisible anymore. She was booked solid, charging what she was worth, and earning double.

The Starting Line: Quiet Months and Quiet Confidence

When Emma started her coaching journey with Nancy, she wasn't getting consistent inquiries. She hadn't closed a contract in months. She had a couple of paid consultations under her belt but wasn't landing full-service projects.

Emma wanted more clients, clarity on how to price her services, and the confidence to make a real profit doing the work she loved. She was ready for visibility, clients who valued her, and a business built on profit - not guesswork.

(Spoiler: She found all that and more.)

Building the Foundation: Practice, Confidence, and Momentum

Nancy helped her lay the groundwork for the changes she needed in her business. She helped Emma refine her service offerings, dial in her pricing structure, and practice how to present proposals confidently.

With access to real-time coaching, Emma began to:

* Quote with accuracy and confidence using The Key pricing tool.

* Learn how to present proposals with ease and confidence.

*Implement a marketing strategy that attracted her ideal clients.

With each small win, Emma transformed her belief in what was possible for her.

 Her First Major Win: Breaking the Cycle

A few months in, Emma closed her first full-service project and had her best-ever proposal presentation. It wasn't luck - it was practice, preparation, and finally having a support system that challenged her to think and act like a business owner.

Emma also tackled the emotional side of her business: perfectionism, fear of raising rates, fear of what other people would think of her, and hesitation around investing in her business.

These mindset shifts were key.

The Breakthrough: 4 Contracts in 30 Days

Within months, Emma:

• Rebranded to better align with high-end clients
• Received steady leads for new work and landed four new projects in one month
• Doubled her income

For the first time, Emma's business pipeline wasn't just active... it was full. She didn't need to scramble.

She was finally operating with strategy and a lot less stress.

Real Lessons. Real Growth.

Some of the biggest insights Emma took from her coaching journey with Nancy and Profit Insiders Coaching:

• Charge what you're worth. Stand firm in your value to attract the right clients.
• Progress beats perfection. It's more important to be authentic than flawless.
• Hire before you feel "ready." Strategic investments give you room to grow.
• Trust in the process. Consistent efforts and good decisions lead to steady results.

Why This Matters to You

If you're thinking, "I want that too!" -- Emma's story is not unusual. Amazing things can happen when you pair great talent with strategic coaching.

Emma didn't hustle harder. She worked smarter - with a coach that gave her accountability, tools, and a push to own her growth.

Like Emma, are you done winging it and ready to lead? Book a Business Strategy Session with Nancy Quinn, Profit Insiders Coaching.

You don't have to figure it out alone.