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| 3 Jan 2024 | |
| 2024 |
Imagine a limitless pipeline of ideal clients, just waiting to work with you. It’s the dream of every interior designer, whether you’re just starting out or a seasoned expert.
But how do you actually find and secure those clients? We’ve got the proven marketing strategies you need, with an in-depth implementation guide for each.
1. IDENTIFY AND TARGET YOUR IDEAL CLIENT
The first step to attracting more interior design clients? Clearly define your target audience. Is it young families looking to remodel? Empty nesters who appreciate fine art? Understanding the preferences, needs, and demographics of your ideal client is crucial.
If you’re feeling a little overwhelmed at the thought of figuring out who your ideal client is, we’ve got you covered.
GET OUR GUIDE TO DISCOVERING YOUR IDEAL CLIENT.
2. FIND YOUR ZONE OF GENIUS
What is the unique promise that sets you apart from your competitors? Is it that you have a signature style or niche? Are you known for historic home restorations? Do you provide an incredible customer experience?
If you don’t already know what your X factor is, invest some time into figuring it out. Without it, you are not giving a potential client a strong reason for hiring you over another designer.
GET OUR GUIDE TO SPECIALIZING AND CHARGING MORE.
3. CREATE A WEBSITE THAT CONVERTS
Your website is hands down your most important marketing tool!
It’s your prospective client’s first impression of you and the state of your website could mean one of two things for your business.
Designed right – it can be your 24/7 salesperson, filling your voicemail and inbox with high-quality leads.
Designed wrong – it can turn away clients faster than having no website at all.
Let’s make sure your website is designed right.
In our in-depth guide to website creation, we cover:
The key pages that are essential for a high-converting website
Detailed templates for each page (think of it like paint-by-numbers but for your website)
What content to include and how to write it
Plus loads of great examples from actual designer websites
GET OUR WEBSITE GUIDE AND TEMPLATES.
4. START AN EMAIL NEWSLETTER
Adding an opt-in to your website can improve your conversion rates by up to a whopping 50%. We recommend capturing the email addresses of your site visitors and then emailing them regularly.
Engaging email newsletters that showcase your portfolio, offer valuable design tips, and industry insights will keep you top of mind and foster deeper connections with both existing and potential clients.
GET OUR EMAIL NURTURING GUIDE AND TEMPLATES.
5. LEVERAGE SOCIAL MEDIA
Social media is the ideal medium for designers to establish their image as the go-to expert in their specific field or niche. It allows you to build a following and foster deeper connections with an audience of ideal leads that you can nurture into paying clients.
GET OUR GUIDES TO INSTAGRAM MARKETING FOR INTERIOR DESIGNERS AND FACEBOOK MARKETING FOR INTERIOR DESIGNERS.
6. SEO OPTIMIZE YOUR WEBSITE
Don’t be scared. It’s not as hard as you might think and making it easy for people to find you on the internet is one of the best ways to land more clients.
A high-ranking website will increase your visibility and attract organic traffic—and if your site is set up correctly to receive that traffic (see #4), you’ll see an uptick in booked calls on your calendar.
Get our guide to SEO for interior designers.
7. NETWORK
Building a network is a key aspect of growing your interior design business. Attend industry events, join design associations and online groups, and connect with fellow professionals. Creating relationships within the industry can lead to valuable collaborations, referrals, and new opportunities.
Your network should include general contractors, builders, local high-end boutiques, real estate agents, artisans, architects, and anyone who might be a potential future collaborator.
GET OUR GUIDE TO NETWORKING FOR INTERIOR DESIGNERS.
MANAGE AND GROW YOUR BUSINESS WITH DESIGNFILES
Ready to manage your business more productively so you can free up more time for marketing and growth?
DesignFiles has all the tools you need to manage your biz from start to finish: sourcing, moodboards, 3D floor plans, client communication, invoices, task management and more. Click the link below to learn more about the best rated interior design software for small design businesses.
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