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You got into this business because you love the craft. Not the self-promotion. In this discussion, experts from across design and construction will show you how to build a magnetic brand that attracts premium clients without pretending, performing, or becoming someone you’re not. Guided by storyteller and filmmaker Jude Charles, you’ll learn how to articulate your value, share your story with integrity, and grow your visibility in a way that feels authentic, grounded, and aligned with who you are.